Social bookmarking are types of websites that allows users to save, or “bookmark,” content they want to share with friends and social networks.
These websites are typically free and allows users to create a public or private profile which contains links to their saved content. These sites have been widely used by bloggers, journalists, students, and other professionals as an easy way to share ideas across their social media platforms. Believe it or not, these popular tool can also help SEO through the use of social signals. Even though these sites generally do not provide a dofollow backlink, they provide a link nonetheless. This nofollow backlink can provide not only tons of referral traffic, but build a foundation for Google, especially if your site is new or if the domain authority is less than 20.
Social bookmarkings are still in their early stages as a marketing tool so it’s important for advertisers and SEO professionals alike to understand how this powerful marketing tool works.
How Social Bookmarkings Can Help Your website’s SEO
Social bookmarking websites increase the visibility of your content by promoting it to a large audience. This is because social signals, such as shares, tweets, and likes, are displayed next to each saved link. These signals are important because they help the website determine which links deserve more exposure and make them easier for visitors to find.
Additionally, social bookmarkings can be used for both branding and SEO purposes. Companies can promote their brand identity through social bookmarking websites by creating a page that lists all of their products or services with descriptions and pictures.
This helps your company identify what its target audience wants and provides valuable information about your customers’ interests so you can better tailor your marketing efforts.
Examples of how to use Social Bookmarking in your Marketing Strategies
Social bookmarking is one of the most popular tools for content sharing, so that means it’s important to understand how it can be used in your marketing strategy. Here are some examples of ways you can use social bookmarking to improve your SEO:
-Use it as a way to share long-form content with your audience
-Share posts that have been linked by others on the same platform
-Share content from other websites that has been shared on social media
-Add your company in the account and create posts with specific anchor texts that match keywords to your key pages.
Top Social Bookmarking websites used by SEO professionals
Below we’ve listed 8 of the top social bookmarking websites that some people may not have heard of. Next to each website we’ve provided their Domain Authority (DA) and their Page Authority (PA). However there are tons more great social bookmarking sites out there.
StumbleUpon – Domain Authority 89 | Page Authority 80
Reddit – Domain Authority 94 | Page Authority 91
Digg– Domain Authority 93 | Page Authority 83
Pinterest– Domain Authority 92 | Page Authority 100
Flipboard – Domain Authority 73 | Page Authority 90
Evernote – Domain Authority 80 | Page Authority 83
Tumblr – Domain Authority 80 | Page Authority 93
Dribble– Domain Authority 61 | Page Authority 80
Conclusion
In a nutshell, social bookmarking sites are websites that allow users to save and share links to other websites. This can be done publicly, privately or sometimes even anonymously.
Because social bookmarking sites are so popular and easily accessible, it is a good idea for SEO professionals to use them to create and share links. Social bookmarking websites like StumbleUpon, Digg, Reddit and Flipboard are all popular social bookmarking websites that are used by the SEO community.
